Beyond secular tradition,
it's the richness of its terroir that gives a wine its specific taste.
Today's communication media offer a pictorial explanation of how the hundred or so appellations are divided into "lieux-dits" or "climats".
The terroir is a concrete space that can be mapped through multiple factors: geography, pedology, geology, geomorphology, hydrology, climatology, exposure.
It also has a cultural dimension that directly reflects the human society that uses it.
Today, the quality of digital imagery and the speed at which it can be broadcast mean that it can be immersed from smartphones to ultra-high-definition screens.
THE CONCEPT OF TERROIR DESCRIPTION KNOWN AS VINOGEO ® WAS BORN.